Driving the Deep Values for Businesses, People-Robot Assisted Contract Floor Cleaning Services for Industry in 2025 and beyond

From “Selling Robots” to “Delivering Cleaning Solutions”

1. Industry Status Quo: The Bottleneck in Deploying Cleaning Robots

Although cleaning robot technology is now relatively mature, widespread adoption—particularly in markets like Australia—remains slow. The issue isn’t the product itself, but rather structural obstacles in the business model:

• A multilayered distribution chain: Manufacturer → Distributor → Cleaning Company → End User → Results in low efficiency and poor alignment with end-user needs.

  
  

• Misaligned sales incentives: Distributors care more about sales volume and commission than long-term operational value or service innovation.

  
  

• Unclear value realisation: Even if robots improve efficiency and reduce labor, who ultimately benefits? How do we clearly quantify ROI? The industry lacks standardised, verifiable models.

2. Core Issue: Product Value ≠ Service Value

Currently, cleaning robot sales are still treated as equipment procurement. However, the real value lies in restructuring the cleaning industry's business logic through human-robot collaboration:

• Cost savings come not from the robot, but from transforming the service model.

• Traditional cleaning companies must shift from labor-based models to hybrid intelligent operators (Human + Robot)—yet they lack the tech, capital, and motivation.

• Robot manufacturers, if focused solely on sales, are not positioned to lead this transformation.

  
  

3. Breakthrough Model

Robot-as-a-Service (SaaS) is not about selling robots—it’s about delivering clean results

To overcome the industry bottleneck, we must shift from selling “products” to delivering “results and capabilities” - similar to how:

• Apple doesn’t sell phones; they sell connectivity through services providers like Vodafone and connecting mobile users.

• ChatGPT doesn’t sell models; it offers a platform and ecosystem of capabilities.

Core value of RaaS:

• No upfront purchase—rental & service-based → lowers the barrier to adoption

• Usage-based billing (by area or time) → aligns cost structure with labor

• Contracted operations and bundled delivery → reduces client management burden

• Integrated solutions → full coverage of product + service + systems + data

4. Real Commercial Opportunity:

Replicate the Value Model, Not Just the Sales Network

Most current expansion strategies rely on “find agents, expand distribution”—this scales volume but not value.

Instead, we must:

• Build a turnkey robotic cleaning solution

• Offer standardised deployment, training, data feedback, and performance evaluation

• Convert cleaning contractors into value partners and direct beneficiaries

  
  

The Real Question is Not “Is the Robot Good?” But:

• Who will implement this hybrid service model?

• Who will lead the intelligent transformation of the cleaning industry?

• Who will maximise the value during this transition?

  
  

What the market currently lacks is:

• An executor who can turn human-robot cleaning models into deliverable commercial value

• An integrator who understands the industry and can coordinate contracts, operations, services, and delivery

The Tipping Point Needs a Business Model Innovator

The industry doesn’t lack technology or customer interest—it lacks a clear reason and pathway for large-scale adoption.

The real values are within the delivery of a new generation of cleaning capabilities—directly to the end users and clients who turn it into real values, technology integration for soft services .

Published: July 2025

Pi-Building &